branding psychology rebranding strategy business identity brand transformation consumer behavior market positioning brand perception emotional branding business growth strategy NGP Consults insights

In today’s digital world, efficiency often comes at the cost of empathy. Too many businesses lean heavily on automation, forgetting that customers don’t connect with systems; they connect with people. The winning formula in 2025 isn’t “digital-only” or “human-only.” It’s a hybrid design, where businesses marry digital-first solutions with human-centered experiences. Here’s how to strike […]