Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps) electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding.
Most recently Web development has come to mean the creation of content management systems (CMS). These CMS can be made from scratch, proprietary or open source. In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge.
What does "website redesign" really mean? How much does it cost to revamp your website's look and feel? What things should you keep in mind when choosing between a mild redesign and complete overhaul? You'll find the answers here. If you feel it's time to optimize your online store for mobile devices, does it mean you're redesigning it? If you hire developers to customize a default WordPress theme you've been using for years, is that also considered a redesign? What if you're migrating from WordPress to Drupal?
Clearly, there's more to website redesign than new colors, buttons, menus and forms. However, companies that initiate the website redesign process usually have similar goals – increased online presence, better user experience or higher conversion. Here are some tips that will help you achieve those goals no matter what "redesign" means for you.
Branding & Identity
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
Brand identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition. For instance, a recent street survey was done by asking people on the street to tell them the first product that comes to their mind when they hear the word, Bose? Unanimously, it was the headphones. Clearly, Bose established the brand identity for their headphones. Brand identity should be a consistent message received by its audience. If a portion of the identity is a particular shade, consistency of the color is imperative in maintaining the product identity. The identity must match the image projected to the public.
Information Technology Systems
We provide advice, guidelines and a road map for sourcing, utilizing and managing IT assets and resources. As an IT consultants, we provide organizations with best practices for using IT solutions and services for their business objectives and in solving their problems.
Typically, an IT consultant specializes in one key area or domain. They can consult and help implement websites, software, network infrastructure, cloud environments, ERP and other IT business solutions.An IT consultant helps organizations with:
- Understanding and analyzing the IT requirements of the organization and the underlying environment
- Advising IT solutions and services based on requirements
- Managing and supervising the implementation process
- Helping organizations and employees with the change management process
Marketing & Advertising
Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service. Colors, logo and other design elements help to align the image of your product with the interests of your target audience. It is marketing that defines your brand and attracts the market share you want.
Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product.